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Sesame Street Executive Says Mobile Fragmentation is Still A Big Challenge in Their Company

Sesame Street is now using the mobile media to continuously engage children and their parents with helpful educational content but still finds fragmentation a huge challenge. Sesame Street already created several applications for the Google Android market and as well as the Apple App store. The company is using text...

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Mobile Location Based Advertising: The 3 Important Aspects Every Mobile Marketer Should Look Into

Location based marketing is indeed one of the most popular advertising trends in the world today especially among local merchants, digital media firms and the major national retailers. Most marketing firms these days want to get involved in the action, developing innovative apps for mobile check in and checkout location...

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Mobile Internet & Brands: Revolutionizing Modern Day Consumerism

The recent craze of consumer adoption to mobile Internet gadgets is phenomenal and mobile has indeed proven itself as a viable medium in marketing most brands. Despite the current privacy issues, fragmentation of most operating systems, and spamming, mobile advertising success stories these days have greatly revealed...

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Sears Holiday Mobile Marketing Campaigns: Rev Up the Season to be jolly!

This holiday season, Sears Holdings Co. is implanting this Christmas theme mobile ads to stay on top of people’s minds and influence the purchasing behavior of many consumers. Sears is currently featuring two holiday campaigns these days namely ‘Be the Santa you want to be’ and the ‘Guaranteed white Christmas’....

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Absolut Vodka’s iPad Drink Mixing Guide

Absolut vodka has recently launched its ‘Drinkspiration Home Edition Campaign’, a free cocktail making app for the Apple’s iPad, targeting the vast majority of consumers who are of legal drinking age and for those who love to organize events. With around three thousand cocktail recipes to choose from via this...

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McDonald’s Geo Targeted Mobile Campaigns says Content is King!

A Nokia CEO during the 2010 Mobile Content & Commerce Expo stated that relevance and context are two ways that significantly affect the mobile medium and also McDonald’s current geo targeted campaign as a good example. The firm which just acquired Navteq, has already allowed McDonald’s to offer location relevant...

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Mobile Services in the Healthcare Industry

A current European RSCG Life-4D study recently revealed that there is an optimistic future for mobile health and wellness apps. In a survey that was conducted by the same organization, there are around forty percent Smartphone users who are eyeing on health & wellness applications in the near future. Euro RSCG...

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How Starbucks Leveraged Its Mobile Marketing Efforts for 2010

With the highest accolade in mobile advertising and media today, Starbucks is among the top mobile marketers for this year. Starbucks Coffee Co. is indeed a role model among many marketers for its outstanding and innovative use of the mobile marketing medium. Starbucks has proven that soigné marketing across all channels...

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Mobile Marketing Trends you Shouldn’t Miss

Mobile marketing has long been forecasted as something like a holy grail in the world of business- it is prized yet beyond reach. Nowadays, there are numerous technologies that are considered mainstream making the ultimate goal of interacting with customers now within the reach of small and big businesses. According...

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Change your Brand with the Use of Touch Screen

When the ‘touch screen technology’ first emanated into the scene, it was definitely hard to get over its sheer, cool and sophisticated factor and how fun it was to simply touch a screen and make a device play a song or whatever it needs to do with a only a single tap of your finger. Apple has indeed popularized...

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